Adia Sowho is the Managing Director, Nigeria for Mines: a machine learning-powered digital credit platform.
Previously, she was the Director of Digital Business at 9mobile (formerly Etisalat Nigeria) where she was responsible for partnering with startups to deliver mobile content, advertising, financial and API services. Adia decided to tackle the challenge of addressing consumer credit for 90 million Nigerians. She was a management consultant, radio frequency engineer and attended the Kellogg School of Management. She teaches yoga in her spare time.